We asked a sample size of current and new site visitors what they thought of the three design iterations above. We asked questions like:
•Which layout scheme do you prefer and why?
•How does each the layout make you feel?
•Can you remember the steps to building a blockchain?
By using this information we were able to make an informed decision, on which style was more likely to be enjoyed by a large percentage of our user base. We also began to A/B test landing pages to conduct the best possible experience for users.